Company Overview

We are a 3rd generation family run business since 1979, that still keeps old-fashioned values when dealing with our customers. Honesty and trust is at the basis of all that we do.

Our goal is to provide our customers with the best experience possible. We specialize in affordable couture bridal gowns, bridesmaid’s dresses, and special occasion dresses.

In 2004, we moved into our larger location that gave us 2500 sq. ft. of retail space. It was the best move we ever did to serve our customers better. In 2006, we expanded our second floor for our prom gowns and bridesmaid dresses, adding another 2000 sq. ft. of space. We might still be located in the middle of nowhere, but we have the LARGEST selection and amazing staff that make up for it.

People always ask us why here? Why do people come all the way here?
Our answer will always be: “We are conveniently situated in the country to give you the best prices, the largest exclusive selection and the ability to give you everything you need under one roof.”

This is what gives us the reputation that makes it well worth the drive.
Book your appointment now and come see for yourself what everyone is talking about!

Our Mission 

Your wedding is probably going to be one of the most important events of your life, so it’s important to be able to reflect on this moment in time and enjoy every part of it.

We take pride in getting to know YOU and your style so we can ensure you find the perfect dress that stays within your budget. View our SHOP page to view all of our designers; we have been with most of these reputable Canadian bridal companies since the beginning, and we are proud to be an authorized retailer for them.

Whether it is in the store, over the phone, or over the web, our knowledgeable consultants can answer any of your questions and will treat you with honesty and respect. It’s our responsibility to ensure that you look and feel amazing, so you can be Unforgettable.

Our Team 

We have amazing stylist and seamstresses in-store ready to assist you from buying your dress to adding the final touches.

Here is a little more on our alteration/seamstress team.

~Antoinette  our bridal seamstress has been with us since the beginning, she comes from a large Italian family of great tailors and is an incredible asset to have at our store and to your bridal experience.

~Sonya is also a top wedding Gown bridal seamstress following in Antoinette’s footsteps. She is upfront and always honest it’s her best quality. She has been sewing as long as she can remember and inspires other to learn how to sew.

We have a large team of seamstresses working along side Antoinette for all your bridal party and prom dress attire.

~Johanne has been here for 10+ years and no one can sew a hemline better than she does, she is the master behind all tie backs and maternity panels. Quiet and sincere she cares for all our Prom, bridesmaids and mothers dresses.

~Louise is our caring and loving seamstress who has the most patience and kind character with our customers.

~Helene has also been with us for many years, her spirit is strong and understanding. She will make sure you feel beautiful and comfortable and also share personal experiences to make sure your questions will always be answered.
We call the alteration department our “Miracle room” because we do and can create almost everything. There is never a problem without a solution.


Our stylists are part of our dream team here at Alliance,

~Tania our Bridal Manager has been with us for over 10 years. The silhouettes and dresses are her backyard everyday. She is a natural at making the experience effortless and enjoyable for all our brides.

~Linda and Paulie our Bridal stylists, have been with us for many years and are a joy to work with, down to earth, patient and always ready to give 100%.

~Marie Claire has also been with us since the beginning, she is the mother and Ladies’ wear specialist. With all the experience she has gained over the years, her determination and professionalism shows threw with every customer she helps.

~Melanie is a young worker who has been with us for about 3 years, she has the prom department memorized and she is a great asset to our Bridesmaid department. There is nothing she won’t do to find you a dress. Passionate and caring is what she is.

~Jo-Anne is also back with us and has a passion to find the perfect dress to any customer who walks in. She is patient and loved helping people.

~Shelly has been with us for many years as well, she now takes care of the alterations dress fittings and has a memory like we have never seen. Compassionate and caring she makes sure that the Brides feels beautiful to the final touches.

We have many more ladies on staff creating a team of about 15 girls, who are all ready to help you in find that ONE perfect dress. Even recently a few passed brides who have decided to join the team to give someone else the experience they have received. We are truly grateful to have such an amazing team.

Our Family Values (Blog)

Years ago Therese Theoret had a vision, she started selling women’s clothing out of her beautiful Moose Creek home. Women from the area would say, “Lets go chez Therese.” Later along with her husband they bought a local school and renovated it into a shopping location. Her vision was brought to life when Chez Therese officially opened in 1979. The family got involved adding to the ladies’ wear boutique and in 1989, Therese’s Daughter, Ginette expanded the dress business opening Alliance Bridal.

The name came from the French language “Alliance de marriage” Meaning wedding band. It was the perfect symbol to interpret a special bond between two people. It is the vision of what she wanted her business to be about, trust.

She set the bar high almost 30 years ago creating a large bridal room where she could only help one bride at a time. This was the true meaning behind one-on-one customer service. She definitely had the right vision and the customer’s needs at heart.

She worked side by side closely with her mother managing Chez Therese ladies wear and Alliance bridal. Many hours of dedication and love was put poured into the businesses.

I remember the loving atmosphere like it was yesterday, the smile and pride my grandmother had, that I now see in my mother.

Many renovations came along to expand my mother’s growing business in the small town but when Therese passed away, the truth of the matter is things change.

The glue that kept everything and everyone together was gone.

Ginette put her business and commitment to her customers first and with her husband Rene Lemieux they bought a piece of land on the outskirt of town to start fresh without anyone holding her back. Customers come first.

I have seen a lot my life especially on business point of view. I have spent most of my life at the store; I grew up in this environment. Yes my life now is a bit like “Say yes to the dress’ but I’m okay with that, I love it.

I have a loving husband, a son and a daughter who is now 5 and wants to be a seamstress. (Oh My!)

I am even more delighted that I can share my passion for the business and sewing with my co-workers and customers.

To this day, my mother and I work together as a team, she still holds a part of the store for her now Chez Ginette ladies wear clothing and I started the Glitz and Glamour Prom Shop as my part about 10 years ago.

I know my grandmother is still here from time to time, looking over us. I thank her a lot, since I would not be here without her vision.

To all our past, present and future customers, we thank you for being part of our growing family and letting us be part of your Story.

Valerie Lemieux-Sauvé